Photo by Laurenz Heymann on Unsplash Time to Create Just look at Apple: they used a shape that stands in perfectly for the brand’s name. Recall the Nike Swoosh or the Airbnb “heart.” These two examples are metaphorical representations of a brand, but you can go literal, too. Shapes: A shape can speak a thousand words, and it might just need to if it’s the central or only element in your logo.Serif fonts (those with small lines at the edges of the letters) denote history, tradition, or luxury, while sans serif fonts (those without small lines at the letter edge) are modern and chic. Font: Never underestimate the power of a good font, especially if your logo is going to be mostly comprised of letters.Start by thinking about how you want people to feel when they see your logo and do some light research on what colors give off that vibe. Yellow tends to make us feel energized while blue makes us feel calm. Color: A quick internet search on the meaning of colors will result in more than a billion hits on color theory, psychology, and symbolism.Both the UNICEF and Starbucks logos are great examples. That said, their specificity makes them very easy to recognize. These logos are highly detailed and not always the easiest to replicate. Emblem logos: An emblem is a kind of modern-day coat of arms.Putting a face with a name makes a brand personable and human. Food brands, for example, often incorporate the founder’s face in the design. This logo features a person who embodies the brand. Character logos: This kind of design has character, literally.Car brands, tech apps, and airlines often use these kinds of logos. Just think of the Nike Swoosh, which symbolizes speed and movement. Remember the Facebook “F”? It’s a prime example of this type of logo. Letter-based logos: The focal point of this category are the words or initials that make up a brand’s name.While categorizing logos may sound like a complicating point, having options can actually help you to rule out what you don’t want. Sticking to these rules will ensure that your logo stands out in the crowd and looks good in a wide variety of formats - large and small, print and digital. A good logo should check the following four boxes: It should be unique, scalable, simple, and work well in monochrome. It’s a warm and inviting hue of pink and features a shape that looks like the roof of a house and a heart at the same time.įinally, when in doubt, refer to the four commandments of logo design. Is it the solidity of the lettering? The simplicity of the color scheme? Or perhaps, it’s a shape. Ask yourself what kinds of values are important to you in the companies you support and how this is reflected in their logos. Make it yours by including your company name and colors.Īlso, think about how to gain the consumer’s trust. Yes, you should use something recognizable in your design like a coffee cup, but don’t use just any coffee cup. Next, think about how your logo can stand out. Look at common colors (hint: blue) in other tech logos and the kinds of simple shapes and letters they use to represent their brands. If you’re designing a logo for your tech startup, take cues from the industry. If you run a coffee shop, include a graphic of a steaming latte. In an instant, a viewer should be able to understand what you do and who you are. Think of a logo as a visual elevator pitch. This means that a good logo should communicate what your brand does, even if subtly. Logos are a language, and consumers know how to speak it. Photo by Alexander Shatov on Unsplash Head to the Drawing Board That’s why it’s important to start with a solid logo that will represent your company right, even far into the future. ![]() Look no further than the Facebook “F” for an example of how a symbol - in this case, a simple letter - has come to signify “social media.” What’s more, as your brand’s recognition increases, your logo could become synonymous with a certain product or service itself. More than simply giving a viewer an idea of what you have to offer, the right logo gives off a feeling. A good logo helps set your brand apart from another.
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